A great team culture is essential for productivity and growth. But how do you create, and more importantly, how do you hold onto one? There are so many ways of doing this, but from our experience, we can tell you that one of the best ways to do so is to establish a company uniform. Doing this will not only pave way for a great team culture, but also serve as an effective marketing tool. So in essence, one small step takes you towards two important goals.
Importance of Company Culture
The importance of your company’s culture just cannot be emphasised enough. Culture drives productivity levels higher and increases customer satisfaction. Sounds good? Unfortunately, most of the companies out there find it difficult to create a thriving culture. How can this be done? Build an encouraging and motivating team environment in which all your employees are connected to your brand. They must be aware of your company’s vision, and they must also know how they are contributing to the overall picture.
Branded uniforms are a good way to achieve this. A study suggested that uniforms affect the attitude employees have towards their job and encourages them to deliver better performance. All this leads to a positive and supportive work environment, which in turn builds up company culture.
Those of you who have ever worn a uniform would already how good it feels wearing one. It has immense psychological effects and makes your employees feel that they are part of the company. Thus, uniforms change their attitude and perception towards your brand, and in turn, your employees become more eager to help you achieve your business goals.
Branding is essential if you want your business to grow. Uniforms can allow you to establish your identity, increase awareness and contribute to building your brand.
And keep in mind that uniforms are an economical marketing tool, which makes them more preferable.
Uniforms can help you meet the extensive set of health and safety regulations and standards that exist in some of the industries such as manufacturing and construction. In fact, several times, uniforms are mandatory and must be worn by all employees when on premises.
So how do you select the best uniform for your business?
Uniforms create the best team cultures when they have been strategically designed suggests Custom Gear Australia. They should obviously sport your company’s logo and colours, but they should also be comfortable to wear and make your employees feel proud.
Bright shades may initially seem exciting, but they might make your employee uncomfortable, especially when talking to clients or guests. If you are designing uniforms for the first time, then it may be good to take some input from your team and staff members. After all, they are the ones who’d be wearing them. Generally, the three most important factors to consider are colour, material and fit.
So how much do uniforms contribute to team culture in your opinion?