One of the main difficulties involved in managing videos is the fact that their file sizes tend to be large. Depending on the quality of the video and its length, it isn’t uncommon for business videos to have file sizes that range into the hundreds of megabytes, or even gigabytes.
In some cases that can cause issues and you’ll find that there are limitations in terms of how you’re able to store and transfer such large files. But if you know how to reduce the file size of your business videos – it would open up other options.
Converting to Codecs with Better Compression
The majority of business videos are already compressed, and the codec is the part of the format that controls that compression. If you want to reduce the file size of your videos, converting to a codec that provides better compression could do the trick.
Typically newer codecs have better compression rates, and H.265 is currently one of the better options available. Assuming your video is encoded in a codec that is older than H.265 (i.e. H.264, MPEG-4, etc.) then by converting it you could reduce the video file size by 50% or more.
Before you convert your business video however, you should be aware that H.265 still isn’t as widely supported as some older formats – especially H.264. While support for it is growing, you may have difficulty viewing your business video on older devices and platforms once it has been converted.
If you’re sure that you want to pursue this option regardless, all you need to do is find a video converter that supports it. For example you could try Movavi Video Converter as it is designed to be an MP4 compressor by Movavi.
Reducing the Bitrate of Business Videos
The other main option that you can use to reduce the file size of business videos is to reduce its video bitrate. Because the bitrate is literally the amount of data the video uses each second, by reducing it you’ll directly reduce the file size of the video – even beyond what you would be able to by switching its codec.
Keep in mind that videos require a certain amount of data in order to be displayed properly, so as you reduce the bitrate the quality of the video will be affected. As it gets lower it is likely to look blocky and more pixelated, and compression artifacts will start to appear.
With that in mind it is best to use this option situationally, and only when you absolutely need to reduce the file size of your business videos by a significant margin. Additionally you should attempt to strike an acceptable balance between the file size and video quality.
By this point you should understand the two main ways that you can use to reduce the file size of your business videos. As you can see there is no ‘perfect’ solution, but depending on the circumstances you should be able to select the option that fits your requirements best.